Transforming Sales with Augmented and Virtual Reality.

Our VR technology creates immersive experiences that significantly enhance customer engagement. By presenting products in a detailed virtual environment, we help customers better understand products, visualize them customized in desired colors and materials, leading to quicker purchase decisions and an increase in sales. Web XR/VR/AR allows customers to access VR/AR experiences directly through a web browser or headset, making your product offering more accessible. This increases online engagement and leads to a rise in sales, especially for customers who cannot physically visit display stores.

VR (Virtual Reality) and AR (Augmented Reality) headset applications work by leveraging advanced technologies to create immersive or interactive experiences. Here are some technical details on how they operate:
VR Headsets:

VR headsets, such as Oculus Rift, HTC Vive, or PlayStation VR, fully immerse the user in a 3D virtual environment. They work through integrated screens displaying separate images for each eye, thus creating a stereoscopic effect that gives the illusion of depth and three-dimensional space. Motion sensors within the headset track the user's head orientation, allowing the virtual scene to move and change perspective in a responsive and natural way. Some VR headsets also include tracked controllers, which allow users to interact with the virtual environment in a more direct and intuitive way.
AR Headsets:

AR headsets, like Microsoft HoloLens, Quest 3 or Google's AR glasses, overlay digital graphical elements onto the real world. They use cameras and sensors to analyze the surrounding environment and correctly place virtual objects in physical space. Unlike VR, AR does not isolate the user from the outside world but enriches the real environment with digital information or images. These devices may use transparent screens or directly project images onto the user's retina to create the augmented reality effect.

Both VR and AR technologies have applications across various sectors, from training and education to retail and marketing. In the context of sales, they allow customers to view products in a completely new way, making the shopping experience more engaging, interactive, and memorable. VR can be used for virtual tours of spaces or products, while AR can help customers visualize how a product might look in their real physical space. These technologies not only enhance the customer experience but can also increase efficiency and reduce costs, for example, by eliminating the need for physical models or traditional showrooms..

Numerous studies indicate that the use of VR, AR, and Web XR improves sales and customer engagement:
Macy's, with the introduction of AR and VR, saw a 60% increase in shopping cart size and a 50% increase in app sales. IKEA, through its AR app, increased sales from 27.6% to 35.1% from 2012 to 2016.
Studies on Web AR show a 174% increase in the feeling of presence compared to 2D images.
Surveys reveal that 71% of consumers would be more likely to purchase with the ability to view products in AR.
Sources:
Digital Marketing Institute: Macy's and the use of AR and VR
Marvin XR: Impact of Web AR on sales

The cost of our services varies based on the project, for example, the cost of modeling a kitchen will be lower compared to modeling an entire house but we always strive to offer a high-performance ROI. We provide customized solutions to meet the specific needs of your business, ensuring an optimized investment for maximum impact on sales and for reducing operational costs.

The use of virtual reality leads to significant savings on costs related to the transportation and setup of large products like kitchens, prefabricated houses, and furniture in fair contexts.
Traditionally, presenting these products at fairs requires substantial expenses for transportation, installation, and stand management. Using AR, it's possible to virtually present these products, eliminating the need to physically move them.
Furthermore, AR technology allows for detailed customization in terms of colors and materials, offering customers a highly interactive and tailored experience. This not only reduces logistical costs but also increases customer engagement, allowing them to visualize and customize products by choosing from different materials and colors in a virtual environment.
The ability to explore different customization options without the need for physical samples adds further value, improving the overall customer experience and increasing sales conversions.

Yes, we offer extensive post-implementation support to ensure that your business makes the most of VR/AR technologies. This includes technical assistance, software updates, and strategic consulting to maximize the use of VR/AR in your sales strategies.